“Start Kicking” Assignment

For our “Start Kicking” assignment we were instructed to peruse the website www.kickstarter.com. I began the perusal process by scoping out the “Discover” section where I was lead to 15 “diverse categories” including: arts, comics, crafts, dance, design, fashion, film & video, food, games, journalism, music, photography, publishing, technology and theater.

KickStarter category page

If you knew me, you would know I am not a left brain person, so many of the artistic and musical categories were not of interest to me. However, I love FOOD…so I dug a little deeper into the 649 “live projects” (at the time of search) that were categorized as “food.”

It didn’t take long for me to find a project I was passionate about: The Chocolate Conspiracy Expansion is intended to expand a raw artisan chocolate company out of Salt Lake City, Utah. Included in the project details is a video about the business that starts with a still image of a delectable looking chocolate bar (shown below).  Also included in the project details is an extensive list of items needed to grow their business, including the prices of the equipment needed. The concept is built on the organic, local food movement and uses local honey to sweeten their chocolate.

KickStarter - The Chocolate Consp. Expansion

Gainesville Co-Op

In sticking with the same theme (food), I decided to search some local projects in Gainesville, Florida. I recognized the image and name of a local Citizen Co-Op, which claims to want to “build a community through a local food marketplace that offers fresh creative alternatives to how we connect with our food.” I was pleased to discover they were already “Successfully funded” and I look forward to scoping it out next time I’m on that side of town. 


Screen Shot 2014-10-18 at 12.12.08 PMWhen I returned to the Kickstarter website for a third time to gather my thoughts, I stumbled upon Zubits Magnetic Shoe Closure, which I couldn’t resist writing about. At the time I saw the Zubits project it was 646% funded! Zubits is the perfect example of a “Shark Tank” type invention. It’s been said that successful inventions are those that solve a common problem or make a current task easier. Although there are of course sneakers with velcro; however, they are far less fashionable, Zubits provides a revolutionary way to fasten your sneakers. While it seems elementary, over 4,000 individuals have backed the project and $187,216 has been pledged thus far.

Screen Shot 2014-10-18 at 12.16.30 PMAs previously confessed,  I am not a left brain person and my level of creativity is bleak to say the least. While I don’t personally have a concept or project I would want funded, I know plenty of other individuals (far more creative than myself) that may be interested in this concept, and I appreciate being made aware of this financial crowdsourcing platform.