Discount Double Check (App Assignment)

For the “Discount Double Check” assignment I chose to download the Publix application (app). The app is designed to save users time, money and make shopping a pleasure. The app includes the following features (as shown below): my grocery list, weekly ads, digital coupons, recipes, online ordering, prescription refills, featured products and more!

Publix AppAlthough I didn’t receive a discount for downloading the app, weekly ads and digital coupons are available through the app. One of my favorite features is the weekly ad section the divides all items by category, and includes a list of items that are currently buy 1 get 1 free (BOGO).

Weekly AdThe app does include global positioning, in that it will tell you what Publix location you are closest to, or you may choose to select a preferred location. There does not appear to be a review section on the application. I would imagine this would be difficult given the amount of locations, and the difference in services and products at various locations. I suppose a review section could be generated for each location, as there are location based reviews accessible online when individuals perform Google searches on various locations.

Google Search for Publix location

This image shows a Google search for a Publix which has 4 reviews for this particular location.

The app offers many additional resources; however, many of the features are ones I use through other applications. For example, I use the app AnyList for a shared grocery list option, and since I do not just shop at Publix, I do not envision myself switching to the Publix option. However, the Publix app does have a recipe section which allows you to chose a meal and add ingredients for the entire recipe all at once. If I was looking for a meal option, and knew I would only be shopping at Publix for ingredients, I would be more inclined to use these two features together. On a side note, many of the recipes appear to be fairly decent and offer a wide variety of options. That being said, I may start using this app to browse recipes for the week, in addition to checking out the BOGO specials.


Recipe with add ingredients to list feature








The app also offers the option to place online orders at the deli; however, when you select this feature it takes you to a separate web browser, rather than placing the order directly through the app. Although the only items I have ever pre-ordered from Publix were cakes, catering orders, subs and wheat pizza dough (yep, they have it…you just have to ask), I have always called these orders in. Knowing that I can now place these orders online, and have pre-cut meats and cheeses at the deli waiting, I may be more inclined to start using this feature.

Publix Deli Pre-Order

Although I do not fill my prescriptions at Publix, and the store I frequent most doesn’t have a pharmacy, the refill options on their app appear to be convenient, in that you can scan a barcode to order refills.

Publix RX

All in all, I think the Publix app provides a plethora of resources and has the potential to be very useful for avid Publix shoppers, whether they use one or all the features.