Note: This blog was written for academic purposes, requiring an evaluation of social media platforms’ terms and conditions and recommendations for “re-drafting.”
Before seeing the YouTube Terms of Services page I thought the Facebook Terms of Service document was pretty bad, as in not user friendly (lengthy, not visually appealing, non-conversational language, etc.); however, the YouTube Terms of Services document gives Facebook a run for its money as far as being one of the worst social media terms documents. When I describe the documents as “pretty bad” or “worst,” I’m, referring to the level of understandability. Not only is the document incredibly lengthy, but the language consists of legal jargon not understandable to the “average Joe.”
For instance, try reading the very first item under “Your Acceptance,” which by the way, places a lot of responsibility on the user (“YOUR”). (Shown below.)
Although I must agree social media platforms are user-generated and should place a large responsibility on the user, the platform itself must also take responsibility as well, despite how hard policing an astronomical amount of uploads may be. In my personal opinion it’s only ethical to share the responsibility between those that are posting and those that created the platform in the first place. YouTube goes as far as placing responsibility on the viewers, which would seem difficult to enforce, as they may not have an account.
One of the items discussed in lecture was the accessibility social media terms and conditions documents. Again YouTube places the responsibility on the user, stating: “Although we may attempt to notify you when major changes are made to these Terms of Service, you should periodically review the most up-to-date version.”
Here’s an idea YouTube…step your game up. Play by the same rules as the rest of us, and put it in a video if you want people to listen. Or do you want people to list? While I agree you shouldn’t force individuals to watch an entire video on terms and conditions, as they may break their computer screen in frustration; however, you can prompt them to do so more readily. If the content is critical make users listen/watch to the whole thing, just like us non-paying Pandora users have to do when commercials play.
Regarding the terms and conditions document (not just changes, as mentioned above), did you (YouTube) ever think to put it in a video version? Wouldn’t it be most ethical (or best practice) to also utilize the power of audio/visual, as you encourage your users to do the same? Of course, in small digestible videos (like the rest of us) and maybe by category (Acceptance, Service, Accounts, General Use, etc.). Social media should be “social” or conversational (i.e. answer a question, put it in Q&A format).
Oh, and P.S. Your document is almost 5 years old! Get with the program! You wouldn’t not update your technology and features in 5 years, what makes it okay to keep your terms and services, and essentially your user agreement, the same.
P.S.S. I really love your product/platform YouTube, please accept my sincerest apologies for my attempt at a satirical bashing, while completing an assignment and providing some (what I hope to be) constructive criticism.